Rooted in the heart of British Columbia, Kwantlen Polytechnic University (KPU) is Canada’s only polytechnic institution, where industry-ready education meets innovative design. Every digital initiative is crafted to empower a diverse community of over 20,000 students across five unique campuses in Metro Vancouver, blending academic excellence with real-world impact.
KPU - MARKETING / DIGITAL GRAPHIC DESIGN
SERVICES – DIGITAL GRAPHIC DESIGN / PRINT / WEB ADVERTISING / BRAND STEWARDSHIP
Viewbook: High-Impact University Recruitment Publication
Led the design of the KPU Viewbook, the university’s flagship recruitment publication. I transformed complex institutional data into a strategic, cohesive layout while maintaining strict brand systems. My role involved managing large-scale information architecture and collaborating with stakeholders to deliver a high-impact print asset that drives student enrollment.
KPU Youth Summer Camp: Full-Scale Campaign Direction
Directed the end-to-end creative for KPU’s Youth Summer Camp. I developed a vibrant visual identity and oversaw its execution across all channels—from digital ads and email templates to large-format print and event signage. I ensured a cohesive, engaging brand experience that resonated with the youth target while maintaining institutional standards.
KPU Faculty Brochures: Multi-Disciplinary Design System
Led the design of 4-page brochures for various faculties, including Art, Business, Trades, Health, Science and Design. I developed a modular layout system that highlighted the unique identity of each program—from the technical nature of Trades to the creative vibrance of Design—while ensuring 100% institutional brand alignment. I managed the project from concept to final print, delivering a professional and informative tool for prospective students.
KPU Thrive Month: Integrated Wellness Campaign
Led the visual identity and multi-channel execution for 'Thrive Month,' a university-wide mental health initiative. I developed a supportive, human-centric visual language and managed its rollout across digital platforms (social kits, web banners) and campus environments (posters, event signage). My focus was on creating an accessible design system that simplified wellness resources and drove community engagement across all KPU campuses.
KPU Social Media Motion Graphics: Interactive GIF Stickers
Designed and animated custom Instagram GIF stickers to enhance KPU’s social media presence and community engagement. I translated static brand elements into dynamic motion assets, ensuring they were both functional and on-brand for student use. This initiative expanded our digital footprint and provided a cohesive, interactive way for the KPU community to share their experiences on social platforms.
